IS2 Workforce Solutions specializes in hiring solutions for the industrial sector. When IS2 approached us for a redesign of their logo they also asked us to establish branding guidelines to give consistency and impact to all of their marketing pieces.
We redesigned IS2’s logo with a bold, modern font and colours suggestive of strength, integrity and innovation. While the line incorporated into the logo allows some variety in logo applications, we used it as a strong visual component uniting all the IS2 marketing and communications pieces.
These pieces include a new website, stationery, a trade show banner, pocket folder, presentation sales kit, a promotional brochure, a values and purpose poster and a promotional products for new clients.